Mastering SEO

Summary

This course will go in-depth into the topic of Search Engine Optimization. We’ll teach you the theory behind multiple search engines, most importantly Google’s search algorithms. We’ll go over how to optimize a website “on page” and “off-page”. We’ll build upon keywords, why they’re important and how to create and manage a list of keywords. We’ll go into marketing a company towards international vs local markets and online marketing in general. We’ll also work on aligning your SEO with different business practices and strategies to get the most out of SEO. Most importantly, we’ll go in-depth into creating and improve websites so that they reach a high search engine ranking. The goal of this course is to create a comfortable setting where students can use what they’ve learned and easily apply it to the real world.

4 months / 200 hours

$8,500 + GST

Outline

  • 1. Introduction to SEO.
  • 1.1 Class Introduction
  • 1.2 What You’ll Learn from this Course
  • 1.3 SEO in a Business Context
  • 1.4 Ethical Procedures
  • 1.5 What is SEO and Why its Important
  • 1.6 Case Study
  • 2. Keyword Research
  • 2.1 What are Keywords?
  • 2.2 Keyword Research, the Foundation
  • 2.3 Building your list of Keywords
  • 2.4 Introduction to Keyword Analysis Tools
  • 2.5 How to Analyze your Keywords
  • 2.6 Trends and Cycles
  • 2.7 Revising and Finalizing Keywords
  • 2.8 Case Study
  • 3. On Page Optimzation.
  • 3.1 General Website Structure
  • 3.2 HTML code structure
  • 3.3 URL
  • 3.4 CSS
  • 3.5 JS
  • 3.6 Image Optimization
  • 3.7 How to use Sitemaps
  • 3.8 Meta Tagss Management and Optimization
  • 3.9 Content Management and Optimization
  • 3.10 What is Robots.txt?
  • 3.11 Do’s and Dont’s
  • 3.12 Case Study
  • 4. Off Page Optimzation.
  • 4.1 Google My Business
  • 4.2 Links, what are they and how to use them
  • 4.3 Repuation Building
  • 4.4 Improving your Content
  • 4.5 Social Media
  • 4.6 Domain Rating
  • 4.7 Do’s and Dont’s
  • 4.8 Case Study
  • 5. Analytics
  • 5.1 What are Analytics
  • 5.2 Settings SMART Goals
  • 5.3 Measuring your Goals
  • 5.4 Improving SEO through Critical Reports
  • 5.5 Case Study
  • 6. Conversion Optimization
  • 6.1 What are Conversions
  • 6.2 Conversion Analysis
  • 6.3 Conversion Tracking
  • 6.4 Mouse Tracking and Heat Maps
  • 6.5 Google Analytics
  • 6.6 Qualitative Surveys
  • 6.7 Testing
  • 6.8 Build upon Tests
  • 6.9 Case Study
  • 7. Marketing Plan
  • 7.1 Setting SMART Goals Review
  • 7.2 Marketing Strategy
  • 7.3 Consumer Behavior
  • 7.4 Marketing Mix
  • 7.5 Positioning
  • 7.6 Creating a Marketing Plan
  • 7.7 Case Study